The importance of inbound linking for Search Engine Optimisation.

When you aim to retain traffic on your website the first thing to keep in mind is that you must refer your audience to other pages on your website. Consumer retention is your primary goal and this requires providing keywords that enhance your search ranking. High quality back-links(inbound links) always rank higher and any reviewed or updates to your company website will rely on them. The about page and mission statement is what grabs your audiences attention and the public relations information that promotes the business retains them. Once your audience is aware of your brand or activity they are more likely to read through other pages via the inbound links to other pages referred to from each page. Inbound links to pages also helps people remember what you do and revise by going back and forth.

It is essential that the quality of content on these pages is well formatted using the inverted pyramid style of writing and layout.Key word updates are also essential to the success of inbound traffic to your companies webpages. Replacing ‘yourwebpage’ with the title of your actual website will show you where and who is linking to your pages. This can be useful in defining your target audience.

In terms of page ranking, getting inbound visitors from outside sources will help immensely. If, on the other hand the inbound link contains a relevant keyword to your site, Google will give it even more value. When you are trying to increase traffic the best inbound links come from sites with content similar or relevant to your own.

Most of search spiders include the inbound links aspect in search engine algorithm. If your web site has more backlinks then your site is more trustworthy in SERPs eye. Sometimes search engine optimisers try to twist or operate the search engine. Good inlinks building is the only legitimate method to increase site position in the search engines index.

The number of backlinks you have is crucial, but that is not the only factor that is important. Here are some other factors you want to consider:

1. Relevance. Let’s say your website is all about selling car parts and offering car repair services. But if you get backlinks coming from websites that are not connected in any way to your business (such as vegetarian diet websites), then this won’t boost your SEO at all. In fact, it may trigger suspicion that you didn’t earn your backlinks the proper way.

Google may think that you bought those backlinks, and this may earn you a penalty.

2. Quality. Not only should the websites linking to your site be relevant to your niche, but they should also be popular with Google and other search engines as well. Let’s put it this way: you’re a basketball player and you need a recommendation—it’s better to have a recommendation from a famous coach like Phil Jackson than from a high school coach in some unknown town. So going back to our previous example, if you have a car parts and repair website, you should endeavor to get backlinks from well-established websites connected to the car industry.

3. Different types of websites. There are many types of websites connected to the car industry. Some are blogs and review websites, there are forums and online directories, and others are commercial websites. You need backlinks from all of them, and not just from a particular type of website.

4. Speed of acquisition. You can’t suddenly have a thousand backlinks appearing overnight. It will make search engines suspicious. Getting a thousand backlinks is only possible if you bought them and Google will penalize you for trying to trick them.

Essentially, the more and better backlinks you have, the greater chance you have of improving your ranking with Google. Just make sure you do it ethically, or else you’ll do more harm than good for your site.




lifewithdamien interviews> Irish Expressionist Painter Mr.John Adams

Art is about expressing yourself exploring beauty and intellect, for me I have to be absorbed into the process of painting, almost in a state of meditation.

Mr. John Adams has continued to embark upon a personal journey through his work since he began his career in London in the early 80’s. The Wicklow Mans current project involves travelling to Northern India to the village where his father grew up to discover his roots. While spending two months travelling about he feels: ‘It will be a time of reflection, for me to paint and gather enough inspiration, so that I can develop themes for my exhibition coming soon at the Cork School of Music.’

Mr. Adams is best known for his Cork Harbor Series at the Stephen Pearce Gallery. Also his Cork City architecture series held at the Cork Vision Center in 2010. For those unfamiliar with his work he has been developing his artistic expression over the last 30 years. He has painted sets for some of the most prestigious theater and film companies in London, Paris and Spain including The Royal Shakespeare Company, The Barbican Theater, The New Shakespeare Company in Regents Park as well as Pinewood Studios and The Walt Disney Company.

On this bright, Thursday morning of October 11th. I meet with Mr. Adams at his Cork City home in St. Luke’s. We greet with a warm firm hand-shake on the stair-way at the door to his apartment; on entering his open-plan living come dining room, the walls of the room display some of his most recent work unsold at exhibitions namely a vivid painting of the Elysian tower block for which the 2011 exhibition was held.

Mr. Adams was in a melancholy state while scanning over his previous art work hanging on the walls. Taking the focus off himself for a moment, he asked? ‘What do you think I need to do to this tide scene on the beach at Myrtleville, while summing me up as I admired the lighting he captured?’

Asking how long it usually takes him to create a series of paintings? He humorously replied: ‘How long is a piece of string? When I get involved in a series of paintings; I do like to prepare a lot of canvases, I wouldn’t have a set amount of finished paintings in mind, so I put them aside avoiding the risk of getting bogged down. For me painting requires letting my subconscious mind be in a state of meditation, it has to be worthwhile! The first few have to mean something and often get discarded.’

He says that his current work has developed a ‘subtle, socio-political message’ with a narrative that is easy to interpret‘. He gives an example of his previous work relating to what was happening in society during the height of ‘The Celtic-Tiger’. He said that he created a painting of God looking down from heaven disapprovingly at The Pope and the former Taoiseach Bertie Ahern. He is proud of the response that it generated when it sold at his Judgment Series exhibition. . He said: ‘for me it depicts corruption in political circles and the church.

As we discussed exhibitions that have made a difference to the success of his career he added: ‘I go through periods of unfinished business, with whatever has been going on in my life at the time. I suppose it was the ‘Remain in Light series’ with the focus on Trees exhibition in ’98, held at the Launderette Gallery.’

He relates this to a low point in his life where he felt his state of mind came through strongly in his paintings. He paused for a moment to think of one of his most successful exhibitions to date: ‘It would have to be the 47 paintings I created for the Cork Harbor Series. I could see from his facial expression that he was proud of how many sold at the time.

He believes that he was formerly perceived as a seascape painter, which is why he decided to update his skills by studying landscape and figurative painting, in the Summer of 2011 at the Florence Academy in Italy, he says: ‘I wasn’t happy with my technical skills, you never stop learning. It probably has something to do with the fact that I was thrown out of three art colleges.’ A roguish smile lit up across his face.

Mr. Adams has fond memories of a time when his career was gaining momentum; he had been co-curator of the ‘Cork Art trail’ at The Sirius gallery alongside, John and Suzy Mullane who opened to the public, with a 24 year old Simon Coveney who was guest speaker on the day .

When asked about how successful he’s become John said: ‘I don’t think I have gained any recognition, there are people out there who love my work, I guess! my work has a certain commercial value’. ‘I realize my limitations and have been trying to do more realistic paintings.’

The reason he chose to do the Cork City architecture series was he felt it important to record the preservation of the cities architecture prior to much demolition of old buildings during the Celtic tiger.

His anger towards the ruthless property developers was evident in the tone of his voice as he expressed the view that as far as he’s concerned: ‘these so called professional architects have no respect for the old world architecture of cork city.’

When he spoke about his art education and how difficult it can be to establish oneself he sharply responded mid-question: ‘I don’t have much respect for the art colleges, quite often it’s down to tutors not teaching the students anything, devastating their self-esteem, the students don’t really know what is asked of them.’

‘There are very basic things they need to know! like how to measure and mix paints, the color wheel for learning to create different tones. They’re just not prepared for the art world, Also I found the lectures I’ve dealt with are not qualified to teach students to do their own P.R. once they leave college.’

‘This is probably due to the fact that most art lecturers go straight into a teaching job after a master’s degree, they’re not that organized in my opinion. Administrators of galleries don’t always have the best interests of the artist at heart, some are arrogant and egotistical and rarely give a career developing artist a chance to get themselves out there. This is something that I have been fighting to overcome for many years.’

His most high profile exhibition to date, was when President Higgins whom was T.D. at the time, was invited to an exhibition at his residency studio at the Back-Water Studios in Cork Where he gave a painting to the former arts minister, his broken Leinster accent becomes more prominent as he threw back his head with a hearty laugh at my question saying: ‘We were buttering up the politicians.’ he said that he was interviewed by RTE’s Derrick Davis the same day, it all added to the excitement!

He continues to state that: ‘President Higgins is one of the few politicians who has any idea of highbrow culture. The media do not fulfill their role of promoting heritage arts, it is truly lacking in Ireland, which frustrates me! Certainly any of the arts ministers over the years did little for our reputation.’

He looked slightly demystified when asked had he a favorite painting and why?

He says: ‘I have done many different styles and it would be impossible for me to narrow it down to just one painting. I think.. Maybe one of my abstracts ‘Deep blue’ which I sold to well-known Cork Businessman, David O’ Reilly. I don’t feel any of my paintings would be my favorite per-say; ‘Art is about expressing yourself, exploring beauty and intellect. For me I have to be absorbed into the process of painting almost in a state of Meditation’

The people he feels have encouraged him are: ‘his deceased friend, Charlie Hennessy who had been a great help with his public relations, in establishing his reputation on the Cork art scene. His father and Norah Walsh were also very good to me, they gave me the confidence to believe in the quality of my work. It was a wonderful start.’

When asked what artists he admires, he said: ‘Francis Bacon would have to be somebody I can relate to. I have tried to paint like him; my paintings are definitely influenced by Francis Bacon, a loose expressionistic style. ‘Like him, I love to make a mess’. He described a situation at Pinehurst studios where his ‘love of making a mess’ in studio resulted in paint dripping through the ceiling going down on another artists work during an exhibition.

He admires the work of the Lavitt Gallery and how it has given career developing artists a chance to make a name for themselves. Although he wishes that Cork city could become a much richer cultural experience for the art viewing public. He hopes that one day his work will be taken seriously nationally, smiling as he says: ‘This is when the fun will start. It’s about time I can show people I can paint, pushing my technical skills. He feels his real success is a long way off, although he acknowledges his notoriety being due to his art critic stance and views on politics.

Prevention is better than cure

This is a motto that us complementary therapists are thought while at college, it is remarkable that most of us are the greatest teachers of this stuff,but seem to rarely apply it to ourselves.

Only the few can recommend successfully and see that those that we give advice to actually apply it themselves. Take cancer patients as an example,nobody ever told them as children that our thoughts create our emotions and this in turn manifests whether we like it or not,many people choose to suppress thoughts rather than constructively and positively do anything with them. I like the idea of new years resolutions as a head start on that lifestyle improvement that we have been putting off,if we consider making those adjustments earlier in life rather than later,wouldn’t you think it would be a wise choice to make that move !!.

It is interesting to note that as education grows in public health so does opposition to change,we make excuses every day of our lives that we are in control of our health. but are we really? It all starts in our minds and the opposite of this is it all starts in our digestive tract. Nutrition is the most valuable tool at our disposal,especially at a time of increased life pressures,we ignore our mental health and selfishly question other people motives,like a kind of collective paranoia.Wouldn’t it be of value to us to be more observant of the way we treat and respond to our bodies and as a result treat and respond to society.

Endocrinology is a fascinating area of medical consultancy even at the most basic level,it opens our eyes to more than just physical ailment manifestation it can be an integral part of self education. Endocrinology is the study of hormones and how they fluctuate by over or under secretion from specific glands which regulate individual systems in the body.An example of endocrinology in day to day practice is Autogenic training a form of meditation and stress management technique,which if learned properly can help us to educate our body to respond to feedback from that which we consume,be it the stress that comes from information overload,distrust of our intuitive senses,which should never should be ignored , only differentiated from that which is our inbuilt protective mechanism in response to our foods,substances and experiences that agree with our holistic well-being or manifests itself as disease.

If something goes into our system it inevitably has to come out somewhere at some point; this is our innate healing ability,which if ignored will manifest as a physical ailment and or mental emotional condition. We need to become aware of this differentiation as consumption also applies to what information we take in through external influence and question does it sit well for us or does it make us uncomfortable or sick .

Health perception is a very individualistic thing which we should never be underestimated a good example of this is the saying “everything in moderation” but as many of us make over-generalisations it can be taken a step to far at the expense of all areas of public health. We have at our disposal the keys to unlock a vital piece of knowledge to free us from our self perceived lifestyle constraints.It is our our choice to make the next move,with many books being written nowadays on this kind of topic it is no wonder that public interest is growing in the area of personal development.